Getting user-generated content on your social media accounts is a great way to engage with your audience while giving yourself some extra time to spend on other areas of your business that need attention. But your customers aren’t going to be sharing content about your business if there’s nothing exciting motivating them to do so.

In this online lesson, the director of Thinktank Social Sam Mutimer outlines the benefits of user-generated social media content and how to encourage your customers to create it.

What you'll learn in the Encouraging user-generated content on social media lesson

• The value of user-generated content for social media
• How to encourage your customers to create social media content
• Tools you can use to add value to your social media content

Who the Social media for hospitality businesses course is for

Owners and managers of hospitality businesses, it’s time to boost your social media presence with help from the experts!