In your venue, each member of the team has a different personality that brings something special to the business. All of these traits make the everyday experiences in your venue lively and welcoming for customers. But when you’re promoting your business online, you need to figure out the unique personality of the business itself so you can stay on message with your marketing.

In this online lesson, social media expert Sam Mutimer shares her tips for developing and maintaining your business’s social media personality.

What you'll learn in the Defining your social media personality lesson

• How to figure out the best social media personality for your business
• How to develop a social media personality and style guide
• Why consistency matters on social media

Who the Social media for hospitality businesses course is for

Owners and managers of hospitality businesses, it’s time to boost your social media presence with help from the world’s best!