Lesson details

Negative reviews are never fun to deal with, but they do happen, so it’s important to be prepared. Luckily, Mai Aristoteli is here to guide you through the pros and cons of different approaches, to help you mitigate the impact and resolve your customer’s concerns as positively as possible.

Content created by Mai Aristoteli, a PR and Communications expert. Mai built her career in London working for TalkPR where she founded and ran the Global brands division, leading campaigns for the likes of Dolce&Gabbana Beauty, Adidas, Johnson&Johnson, PANDORA, Neutrogena and Pernod Ricard. She was recently the General Manager for the Red Republic, which is one of Australia's leading PR agencies. And, she has 15+ years experience delivering campaigns to 30+ territories, and events from major global launches to intimate dinners.

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