Crisis mitigation

Community Instructors

3m 43s


Lesson Details

Sometimes, your messaging can go awry - especially if you’re dealing with a particularly agitated customer or a sensitive situation. If you’re going viral for the wrong reasons, you’re facing a reputation crisis; but the good news is there are things you can do to mitigate the impact. In this lesson, Mai Aristoteli talks through the best-practice approaches to getting your reputation back on track.  

Content created by Mai Aristoteli, a PR and Communications expert. Mai built her career in London working for TalkPR where she founded and ran the Global brands division, leading campaigns for the likes of Dolce&Gabbana Beauty, Adidas, Johnson&Johnson, PANDORA, Neutrogena and Pernod Ricard. She was recently the General Manager for the Red Republic, which is one of Australia's leading PR agencies. And, she has 15+ years experience delivering campaigns to 30+ territories, and events from major global launches to intimate dinners.

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Community Instructors

Hospitality professionals from around the world

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