Beckie Mitchell: The Art Series Hotel's creative marketer


Beckie Mitchell

duration4:52 mins


Lesson Details

The Art Series Hotel is one of the most popular boutique hotel brands in Australia. It’s especially well known for its quirky marketing campaigns, which have won some of the most coveted advertising awards in the world, including a Gold Lion at the Cannes Lions.

Beckie Mitchell is the group’s Marketing Manager. In 2012, she helped the hotel run its controversial Steal Banksy campaign, which invited guests to steal an original Banksy painting off the wall in the lobby. The campaign had a huge impact on the hotel’s image – it reached 61 different countries and was covered in over 300 media outlets!

In this mentor session, Beckie talks about how small hotels can use viral campaigns like Steal Banksy to draw attention from customers.

Learn hospitality skills for today’s world, including:

Master your venue’s marketing with pointers from the world’s best!


Instructor

Beckie Mitchell

Marketing manager

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