Importance of the Barista

Instructor: Pete Licata Duration: 1.57 mins Type: Short Course Category: Food and Beverage

“A barista is the forward-facing representative of a company.”

What are the roles and expectations of a professional barista? Pete Licata outlines the key factors that a barista must achieve in the workplace to provide the best customer experience.

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Pete Licata

World Barista Champion of 2013 Pete Licata has been working with coffee since 2003. He has worked in every facet of the industry, from farming to packaging and everything in between. In 2013 he won the World Barista Championship with a cocktail-inspired beverage. Pete now runs Licata Coffee Consultants, teaching and training competition baristas. He also helps new businesses get set up, sources coffee and runs roasting evaluations.

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