Blogging and Guides 101 for Hotels
“A blog post makes for a wonderful bit of snackable content. Oftentimes we have so many ideas that it almost comes out as a flow from a fire hydrant, when really, the traveller is only looking for a sip of water.”
Blogs are the most common place to host your content, while a guide can be an easier content marketing piece to produce if you’re short on time. In this short course, Matt Landau talks about why both are great and how you can best use them to your advantage.